Tuesday, 22 October 2013

5 Ways To Surprise Your Customers With A Welcome Email

Do you have a business? Then you must be knowing about welcome email.
A welcome mail is the most important mail that you have ever sent. It is the email, which have highest open, click and conversion.

There is nothing strange about it; a welcome mail generally arrives when a customer literally wants it. Therefore, it is obviously a great opportunity for email marketers to drive their business in action.

What are the things that a welcome mail can generate for you?

              They can set a high open and click through rates of any email
              They are easy to set up and automate
              You can get extra conversion, relieve customer support and stay in their mind forever

If readers have an interest to give their email marketing campaign, a new look, then they can obviously try these creative examples to make their welcome mail look far better and amaze their customers.

Use the Golden Content

To create online karma over delivering is a great way. Your company may be having a blog or have created content and that after a while is buried, does not seek the attention it deserves.

Therefore lets change the package of the content and link it from the welcome message. For example, if you ask them tom subscribe to the newsletter, then link the newsletter to some articles on mobile email or offer a whitepaper on email marketing list service.

You can use your golden content particularly into two ways: Use it as an incentive to drive more sign ups, use the gift to amaze people and also surprise them.

Pinpoint the Location of Your New Subscriber

If you are getting a zip code of your new subscriber, then know that is quite helpful. This will allow you to locate their  local store, local offers, open hours, events, news or even your local account manager.
In the real estate business, zip code is essential as it will show the right local realtor in the welcome mail or offer them a link in which they might feel interested.

Give Away To Earn Something

What do you think about giving your new subscriber a gift? Chances may be there that new subscriber may know persons who may get interested in your services. Therefore, it is better to offer, say two discount coupons instead of one or something more. One for the subscriber and the other for the subscriber to give it to their friends.

Why Don’t You Introduce The Man Behind Your Brand?

If your business has a face then, then introduce them through your email marketing campaign. The people who are behind all the creativity, they can appear on the storyboard as a team. Clients, your team and even your inspirations who inspired you to become what you are. Actually, you will be narrating them a story for a better understanding of your service.

Invite Them to Join

How will you promote a newsletter?  There are several ways to promote them. On your site, you can advertise or use the social media fully. Your news subscriber can easily become a Facebook fan or connect you on LinkedIn or may Tweet your link to cater further services.

Welcome email is a chance to show, what are they doing with those channels, and if you are more into social media, then here is a chance to join the conversation.

Author's Bio: Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+


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