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A period of recession is gearing up or moving down frequently. Along with it, monetization of the market is making the ventures optimistic. The statistics say that this year is crucial for the small businesses and they look up for positive result. We have to wait and see the dramatic changes. Business and finance are two such generic terms on which people searches the maximum contents. Therefore, I am also sharing a cup of hot finance knowledge through my blog.

In the financial year of 2013, stay with me to move ahead.

Wednesday, 16 October 2013

Free Nifty Options Tips for Day Trading










It will be great if we have a magic ball that shows the future trends of a stock. If an individual comes to know about the real trend of stock for the next few minutes, he will become a millionaire during the next hour. While no trader is sure about the market trend, every trader tends to analyze the various free nifty options tips provided by experienced professionals and decide to trade based on the most reliable ones.

What Are Option Tips?

Well, this is also called Put to call ratio. This is the proportion between the entire volume of option for the Puts and the Calls of a specific stock. This ratio is of specific interest on stocks that declare their earnings at the close of the day after the market is closed or before the opening of the market.


What to Look For?

  • Surf the net and hunt for stocks that are declaring their earnings for a specific day through earnings calendar
  • Choose those stocks that have a daily volume of more than 500K.
  • When the market is on, explore the option chain for the present month expiration on your desired stock after the stock announcement. You can extend the chain to know in detail about all the option trading during that month. If the options have the largest volume, you can go with the same stock otherwise search for another stock.
  • For having a better knowledge about the trend of a particular stock, you can also analyze its reactions for the last announcements of the company during the past four or five quarters. You need to check for the direction of the movement, and if the stock continues to move in the same way as its gap after the announcement of earnings on the day of trading, it is a good indication  
  • If you feel that movement is upwards, then go for the call option at the close of the day or on day opening before the announcement is made. Buy a Put if you feel it is a down play. You can buy the option when it is nearer to the money the potential profit will be bigger.
  • You may wish to choose the option that is cheaper enough to minimize your risk factor. If you have a higher risk tolerance, you are free to take the higher risk during the day after the announcement. If the stocks move in your favorable direction, you will reap greater profits and you might wish to ride further for increasing your profit.
If it is your first time in option trading, free nifty options tips will be of great help to you in deciding the stock to trade profitably during the day. It is always better to get advice from a financial adviser before option trading and have a thorough understanding of the nature of the option play you choose. You should also be aware of the risks involved and the probable consequences of such trade.

Here is a great post from our Guest Blogger Rajeev, have a soup of it and now let us have a good feedback. Happy reading my people!!

Author Bio: - Rajeev Kumar who is currently working in Free Nifty Option Tips provides Nifty Tips services all over India publishes is the author of this above article based on Free Nifty Options Tips.

Tuesday, 15 October 2013

Socially Devoted To Customers! – What Does Your ROI Say?


Is your business socially devoted to your customers?

What ROI does your business generate for being attentive to your customers?

Why I began with these two questions. Since, social dedication is an important factor that all business must embrace in 2013.

How will you effectively engage your business on the social platform?  -  Choose a social networking site, say Facebook. Open a Facebook Page for your business, actively engage yourself with the customers in a conversation, respond to their opinion or questions in real-time and stay socially devoted to your fan base.

Do You Know Where You Missed the Target?

On an average, both small and large companies responds only 5% of the questions asked to them on their Facebook Wall. Moreover, 70% of the questions among them which companies receive across all social media sites – from Twitter to Yelp – actually go unanswered.

A fact that will surprise you – 1 out of 4 global companies has shut their Facebook Wall, to stop the customers from posting their feeds, complaints about the company.

Gosh, now do you know where you have dropped the ball. Why your ROI has crashed so insignificantly? To bring back the image of your business brand you have to be socially devoted.

There are three common models of Social Media Engagement. See in which group you belong to–

(Picture courtesy: http://www.socialbakers.com)
·         
      NO ENGAGEMENT – employees and customer are separate, maintain a distance.

INDIVIDUAL ENGAGEMENT – employees can engage themselves with one customer at a time.

COMPANY-WIDE ENGAGEMENT – use of social media tools, helps members to communicate with all members in their community.

Check out this statistic, which shows how a company escalates their ROI, when they are socially devoted to their customers.

ROIs FOR BEING ATTENTIVE TO CUSTOMERS
IMPROVED MARKETING
85%
MARKET SHARE/ INCREASED SALES
80%
IMPROVED BRAND OR STOCK VALUE
70%
COLLABORATION WITH PARTNERS
70%
IMPROVED PRODUCT/SERVICE QUALITY
70%
INNOVATION
65%
RETENTION
62%
DECREASED COSTS
40%

According to the study done by the Socialbakers, Facebook has 5 devoted industries, gaining large ROI with their Facebook engagement.  These include –
§  
      Airline - 60.4% response rate on the Facebook Fan page

Finance – 55% response rate on the Facebook Fan Page

Retail – 46.4% response rate on the Facebook Fan Page

      Fashion – 43.6% response rate on the Facebook Fan page
§  
      Electronics – 41.5% response rate on the Facebook Fan page

Attention Business – It Takes A Lot To Be Socially Dedicated!


(Picture courtesy: http://www.socialbakers.com)

Here, we are going to state some of the best ways to make your business stay committed to the customers.

STAY AWARE- The Customers are trying to reach out to you, because they want to stay connected with you. In order to make your customer stay loyal forever, you have to deploy a team who will track the conversations about the brand, respond to the crisis, answer the desirable questions and listen to suggestions.

ENGAGE – Ask your Fans to join the conversation on the Facebook page. Even you can join a discussion initiated by a customer, to show that you care about their opinions.

UNDERPROMISE AND OVERDELIVER METHOD – This impresses most of the customers by the outstanding service that they have never expected to receive. You have to acquire the power of thrilling your customers and delivering services faster and better than any other time.

ATTRACTIVE OFFERS – If you want to make the customer attracted to your service, you have to give them exclusive offers. They will eventually spread the good words about you and your brand.

FOLLOW-UP – Once you give the service, follow-up your customers. We know this is a critical situation, where you can find out how satisfied are your customers, and how you can improve their experience.
Devote yourself to the fan base and perk up your ROI graph. Stay ahead and make your brand get popular with few devoted clicks.

Author's Bio: Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+

Wednesday, 25 September 2013

Turn Holiday Customers To Year-Round Customers – Is It Possible?


Trick or treat?

Voila, Halloween is here! Everywhere people have started to plan something special to make this Halloween share more fun than the previous. Brand marketers, small business owners and the entrepreneurs want to cash this opportunity (freaky holidays and festive seasons) to earn more revenue.

Yes, it is time to earn revenue. Just look at different brands, they work year round planning for grand bash in their retail promotions during Holidays. Brands are there who shoot ads in the summer for next December and starts retail branding much before the first snowfall.

High traffic volumes, huge customer service calls, giant returns on investments and stock up on cashiers at the registers are the four pillars to achieve this holiday.
 
Retailers prepare themselves to achieve these four pillars every year during different holidays and festive seasons. For year round, they prepare and celebrate when the season slows to halt. In the midst of all, there is one essential in-store element that retailers cannot miss – NEW CUSTOMERS!

Retailers need to add capital on the new traffic, to harness more revenue. What do the retailers can execute to turn holiday shoppers into year round shoppers? Here, we are going to share three expert tips:

1. CREATE PEER-TO-PEER CUSTOMER EXPERIENCE THIS HOLIDAY & FESTIVE SEASONS

Brand marketers, retailers and small business owners if you really want to send the message of turning holiday shoppers to your year-round customer, then take the first step carefully -

FIRST STEP: provide an amazing in-store customer experience to seasonal shoppers

SECOND STEP: create a strong impression, as the first impression lasts.

In seasons, you will find that people no longer leisurely walks around the mall. They are in a rush, know exactly what they look for and are in search of employees to help. Have more employees, educate them on the products, and let them wear a smile always. Spread the holiday cheer that should be your employees’ motto.

What you are offering customers in the first visit of your store or website during holidays, will affect their decision. In holidays, you need to exert extra effort to lessen your customers’ waiting time. Thus, ask your employees to give customers adequate attention, so that they keep coming back.

2. JUST NOT CONNECT- ‘FOLLOW UP’ CUSTOMERS THORUGHOUT THE YEAR

Well, retailers and brand marketers might feel this point as no-brainer, but this opportunity will allow you to get as much information on the customers. Get their email address, phone numbers, and ZIP codes etc. Send them retail promotions, offers and discount messages year round. Tailor promotions according to the persona - family man, businesspersons, young adults, teenagers etc.


Holiday sales are a one-time event. People will love to establish a connection if you present them something valuable, year-round in spite of being a holiday shopper.

·    Send customers personalized birthday cards during their birthdays

·    Send greetings on special events like anniversary, wedding, new born-babes  etc

To travel an extra mile, you need to follow-up. Go ahead, if one item is out of stock, call up the customer and let them know when it will come next. Personal emails and calls will confirm a stronger customer-marketer relationship.

3. EXCEED CUSTOMER EXPECTATIONS

The above two points add value to this attribute. If you want to turn your holiday shoppers into long-term customer, you need to exceed expectations. Create memorable and positive experience. What does this indicate? Do not compromise over customer happiness. Surprise your customers every time with unexpected offers and giveaways. Treat them in a manner, as they want to be treated during the holiday rush.

Give away free items to increase repeat business and influence customer goodwill. A customer who will experience this will be more willing to share their excellent customer experience via popular social media platforms.

Will you like to miss the opportunity to get more customers with your customer feedback?

So don’t’ just meet, rather exceed customers expectation this holiday!!!

Turn your holiday shopper to long-term shoppers with these three ideas. Happy Holidays …. Have a Grand Shopping Season!

Author Bio: Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+

Monday, 16 September 2013

The Big Data - Changing Customer Experience in Your Style



Big Data is certainly the biggest trend and a key technology that comes with a big promise for small, big and mid-sized businesses. Big Data Week, which commenced on 22 April 2013, said about industries using their big data to take conform decisions about their organizations and improve their business functions mainly sales and marketing.

According to the Big Data experts who met in the Big Data week, Big Data is an asset to sales organization if they can understand their use clearly. You will definitely have some tangible result.

We have terabytes customer history and their behavioral pattern that tries to extrapolate the customer experience sensibly. Rather you work on hard data and evidence, to improve the customer experience.

Customer service is an area that is untouched by developing technology. You have numerous channels to use, but customer experience has not gelled well with anyone in the same way as big data.

Major Big Data Approaches Used by Top Performers

Talking of Big Data you will come across the three best approaches, which the top performers prefer to use.

Interactive Exploration - For discovering real-time patterns in big data, in a synchronized way as they emerge

Direct Batch Reporting- To summarize the data collected

Batch ETL - To analyze historical trends or link the disparate data

Survey report of MIT Sloan Management Review  says that top performers prefer to use the three trends five times to the lower performers to deliver superior customer services.

It is quite tricky to figure out how to translate the information into increased website traffic and fuller shopping carts and that also in real-time. Well, for the marketers there is some good news. Now you can find different tools to dig mines of data to refine your online marketing approach.

While talking to industry experts in Big Data week, we learned 8 big factors, which helped the experts to tame their data and improve the customer experience.

Let us read on:

1. Continuous Progress and Not Instantaneous

Do you know from today, Big Data will bring vast changes in the way you do business. Well, do not jump into action at once. To have productive result try the test-and-learn method. Move at a slow pace with your website designing or personalization, rather than innovating them in one sweep.
Difference in market exposure:

Successful marketers- try to refine them all the time

Experts - take baby steps and improve their company every day to retain the customer loyalty for a longer period

2. Support Big Data Goal with Individual Goals

For achieving different business goals, you must have separate strategies like acquiring new customers, boosting new conversion rates, improving customer loyalty or increasing customer value. This helps to use data in a better way.

3. Omni-Channel Service

Customers are turning mobile, and they prefer to use social networks like Facebook and Twitter to interact with various industries. Research shows that 93% of consumers regularly use multiple channels to interact with leading brands. All the consumers expect to receive the same levels of customer service, and for that, Omni-channel service is the talk of the town. It helps to improve the customer interactions and starts a multi-channel communication through mobile, speech, chat, store etc.

Most of the industries have all the relevant data to deliver this modern and intuitive service and make the customers life easy.



4. Internal Sell of the Concept

Well, in the Big Data Week we have seen some organizations, prefers to provide evidence-based marketing to get everyone on-board. They encourage continuous sharing and learning. Presents the data in an easy way and does not hide the results to help the customers in decision framing.

5. One Team

You need to include different marketing strategies, various creative web developers and analytic experts who at times feel threatened to work with hard evidence. To improve the customer’s experiences find a dedicated way to drive the processes for future improvements.

6. The Data You Have Collected Is the ‘BEST’

CRM and website of your organization keeps on collecting real-time data that are far more valuable than you might have obtained from the outside vendor. It is about your prospective customer and collection of those data, which your competitor does not have.

Some typical examples on which you can capitalize your big data strategy are -

Channel
Conversion rates
Form inputs
Frequency of website visits
Geography
Interaction pattern
Purchase source
Social traits
Transaction pattern

7. Customer By Customer Real-Time Optimization

Most of the marketers set their goal in a way that embarks on - what customers should see, what offers company will give them and what companies will say to them. Designing a desirable customer experience is important to make them buy more.

8. Providing a Predictive Experience

Big data helps to predict issues before they occur. You can achieve this by analyzing the data and developing smarter models to adapt the customer needs. These big data processes helps to pay dividends in brand loyalty and thus business will require fewer sources to manage customer enquiries and complaints. At times, the big data benefits extend to support cross-sell and up-sell. Just to understand customer requirements and suggest relevant complementary replacements.

Big data helps companies to anticipate the wants and the needs of the customers, simplifies the customer interaction channels, and tries to learn from those interactions for future improvements.

Try to do all of this and you will see that your customers are smiling, irate ones will turn back, and prospective ones will retain loyalty for a longer time.

Dig out large profits with Big Data and improve your customer service!

Author Bio : Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.  Find Moumita on Google+

Monday, 2 September 2013

A Positive Business Approach: Comforting Your Employees at Crucial Times


Through the article, we are going to share a trend that both small and big business owners must adopt to keep tab of their business surrounding.

One of the most important aspects that they must take care is their Employees.

If you are an owner with a human face, then you have to consider this trend as a successful and a positive business approach. As soon as you start a business, it is important to look into the benefits of your employees. In the crucial times, it is necessary to enlighten and comfort your employees.

Tragedies are unavoidable, it can occur anty time at anypart of the world. And if the tragedies strikes your employees, then don’t you think that it might affect your workplace?

Tragedies occur often and in any part of the continent. And if the tragedies strike the employee, then it might affect their workplace. The tragedies to note like: WTO Building Catastrophe (9/11), Boston Marathon Tragedy the most recent one has hampered many people and has affected their workplace.  

Talking of Boston Marathon, many of the employees who took part in the marathon, though uninjured had not been able to overcome the trauma. As for 9/11 people were shackled like anything and they still cannot forget the pains of losing their friend, family, or maybe closed ones.

With 9/11 and Boston bombings alarming the media, tragedies have taken a serious setback in the working arena. In such an instance, owners should know the ways to handle such critical situations. Since, Boston is not the only place, tragedies can happen anytime.

Show Compassion towards Your Employees

A business environment in which we deal is actually based on give and take policy. But yes, you have to maintain  the need of your employees staying within this policy. In order to get the best out of them, you have to consider something else as the major priority. Such as:

·      Sending someone home early in this traumatic period.

·      May be availing him or her with an extra holiday.

·      Attending the funeral of your employees close relative, just to show support to your employee.

Don’t Think That You Know Your Employee Feelings

Being the owner of your business don’t think that you are always empathetic. But, if you are having hard working employees and if he or she just cannot concentrate due to a tragic event, however, you may or may not affected by it, then assume that they are telling the truth.




All your employee needs to do is to call a toll-free number anytime within the 24 hours. This number allows them to connect the counselor. EAP programs are inexpensive. You do not need to be an expert when you think to help the employee during a crisis and if the crisis is personal, then the employee does not need to inform you. EAP is such an instance calls back and reports that one of your employees called, but they won't inform you about the problem, but let your employee get a befitting solution and a recovery from the trauma or setbacks.

Sticking to the Laws

If 50 or more than 50 employees are working under you, then you fall under the Family Medical Leave Act (FMLA) that requires giving some time to those who need a medical aid or maybe to the one who is the caregiver for a family. Many of the states have a lower threshold and even some additional features. Check out the laws and rules that you have to abide. The law is actually a guideline that lets you fulfill the needs of the employees that are immediate and good.

Well, it is better to conclude with the tagline -  “happy employees bring better profits”. So, if business is your concern, take care of your employees to amplify your business reputation.

Author Bio : Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles. 





Monday, 26 August 2013

How - To Benefit Your Growing Business By Getting Started With Small Business Banking?


When you first open up a small business, it is crucial to open up a business bank account. The Internal Revenue Service, or IRS, requires businesses to keep business funds separate from personal funds, so it is generally not a good idea to try to get away using your regular personal account for your business.

Getting a separate account for your business can make things much simpler when it comes to keeping those finances separate.

When you are first getting started with small business banking, you may need some advice to get going in the right direction. Finding a good bank for your new business can make a huge difference in the convenience and success of your company. Before selecting the first small business banking service that you run across, here are a few things to consider.

Business Bank Accounts Vs Credit Unions

While you take a decision about a small business bank to work with, you must consider the difference between commercial banks and credit unions. In the past, businesses primarily worked with commercial banks, but now there are credit unions that provide the opportunity of having business accounts.

Often, rates are lower at credit unions, although they may not have as high of a percentage of financial backing. Take time to compare the differences between commercial banks and credit unions so that you can be confident about taking the right decision for your business.

Fees for Business Accounts

While you are looking for a financial institution for your business, it is a good idea to pay attention to fees. Fees can vary greatly depending on the institution, so make sure that you read the fine print and ask questions. Institutions can place high fees on endorsement stamps and checkbooks, so don’t forget to include these factors in your consideration.

Additional Accounts for Your Business

In addition to your regular business checking account, you may want to consider starting a business savings account. As you decide on a financial institution, make sure to consider fees associated with starting a new account and rates of interest on your savings.

Building A Relationship With Your Bank

As you work with a new bank, it can be very important to develop a good relationship with them. Take the time to meet with key individuals so that you know who you are working with. This relationship may be very beneficial when it comes time for your business to grow and you are in a need of a loan.

With quality small business banking, you will have the financial tools your new business needs.



Thursday, 22 August 2013

How – To Save Money on Your Auto Insurance



Thinking to buy a new car, even if you buy it on cash you have to buy insurance for it, it’s obvious. It is not easy to maintain a car in these economic upheavals. In United States and its neighboring countries, cars are not a luxury rather a necessity. If you are in your 20s and started a career, a salary drawn and you need your own car to avoid the conveyance evils.

As the demand of buying car increases day by day, the car companies provides ample of loans and budgeted cars. However, for any type of car, which you fall for, you need to get the car insured.

Auto insurance companies  are many in number and  are ready to offer you with insurance at a flexible rate. However, most of them try to swindle you. You do not have a magic button that can save your money. In such a circumstance, how will you save money on the auto insurance?
Well, if you delve carefully you will find there are several factors that affect your auto insurance rate. How are you going to avoid those factors from affecting your auto insurance rates?

In this article, we will discuss about them, and if you follow them, then be sure to save a lot of money in the run. You can expect to receive 10% to 60% discount rates on your auto insurance if you follow the tips.

A Good Credit Score - Try to maintain a good credit score, since an insurance company will check your credit score before they grant an insurance coverage. Credit score will reflect  whether your profile is good or not. If you are having low credit score, then you have to pay higher rates. You can check your credit report at Annual Credit Report, free government credit report website.

Ask For a Group of Discount Rates -  There are companies who are ready to offer you with group discounts. If you need extra insurances, then try to buy it from the same company. If they are not able to offer you with variable insurance offers, be sure that they have partners to offer you the same. If you can refer your friends then you can lower your own insurance rate.

Get Free Quotes From the Auto Insurance Company – Try to get free quotes from as many companies you can. If you will do that manually, you will waste your precious time. Therefore, it is better to use any insurance comparison site like GoCompare as they are free.

Stay Insured - As companies do not like to cancel plans, and even if you cancel them, next time a huge amount will be added back. Some companies may decline your claim. Companies look for serious customers, and if you are serious, you can enjoy the discount rates.

Where Will You Find Cheap Auto Insurance?

To get a cheaper auto insurance package you have to follow some specific rules. This will allow you to speculate logically and get the best returns.

My dear readers are you having a good driving record. If yes, then you will be paying less. That is one of the most important aspect of the auto insurance company. If you show them that you are a good driver then you will get attractive discount rates.

Note: (Young driver do pay more as they are less experienced in driving)

Some clauses that auto insurance companies prefers to follow:

·         1. The company who will offer you with the auto insurance will look how often you drive. If you drive for long hours, they will consider you as a risky insurance owner.

·         2. Do protect your car from theft, thus using anti-theft devices in your car is necessary. If you love those devices then insurance company will also share a part of discount in return.

Of course, this is not all, rather a general overview on the auto insurance companies in the States. As soon as you apply for auto insurance, you will get more to cultivate yourself and thus protect yourself.

Author Bio : Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles. 

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