In
the blog, I often mention about the small businesses, the needs associated with
their products, and their services. That does not mean that I neglect the big
businesses. Well, I do keep a good eye on big daddy’s just to learn the tactic
and their behavioral pattern to share it with the small and mid-sized business
owners.
Yes,
some cracking steps are their which have led big business to have a creamy
success. Yet, they are missing something, which they need to adopt soon to
spread their wisdom across all small and mid-sized business.
Here,
in this article we are going to discuss the four trends that big business might
have adopted from time to time, but hardly nurtures them after the social media
marketing crawled in the market arena.
However,
most of them are digital platforms like email, blogging and SEO or personalized
marketing. However, they can bring success just as they used to do before.
Nevertheless how?
Well, guys these trends have not yet died, you
can pump some juice out them to have a bigger marketing success.Let us take a
quick look on them.
1 EMAIL
MARKETING
Email marketing is not dead. It is constantly growing in importance. And you are still using it, I know. However, you are not revamping it from their current context and you must do that.
According to the Forrester analysts, 700 marketers have been using the email-marketing platform or expecting it to use by the end o f this year. More than 35% of the marketers are sending out promotional messages and 28% sends out the newsletters.
Spam
filter is the common obstruction in the email-marketing campaigns, the
unsolicited and irrelevant offers often shows the spam box to your relevant
message. In order to avoid the consumer shutdown, marketers must take the
advantage of the behavioral targeting and other analytics tool to deliver the
email that propels the consumer to click the call-to-action button.
You
do not have to send many messages instead the analytics runs to figure out
which customers must receive your messages. Make sure that you email program is
aligned with customer service or with your database marketing efforts.
Providers are there who offers service to refine your email programs; they offer primary delivery solutions that let you send the strategic mails to probable prospects.
CONTINUOUS
MARKETING
Marketers
always move on with the current business waves. So, have you heard about the
continuous marketing mode? It does not imply that you have to run campaigns. It
is more about getting social. Yes, you need to build a social presence on the
popular social networking sites Twitter, LinkedIn, Facebook and most
importantly in the Google search pages. To ensure this you have to enable
constant SEO activities and content creation to channelize the marketing mode.
Let
me share a secret (Google hates SILENCE)…
Content
creation, curation and marketing done via social platforms are relentless in
nature or else you will be lost in the web chaos.
PERSONALIZED
MARKETING
Mass messages send via television and traditional media is becoming almost obsolete and less effective due to media saturation. The personalized marketing is on the rise. E-commerce sites, emails etc helps to tailors advertise to the relevant and the interested set of customers.
You
need to visit an online store and just check out once and then come back. The website
will find out whether you are a male or a female. The next email that will arrive will be personalized
with the products that you have visited or showed interest. The web captures
your behavioral pattern as it reads the data, applies intelligence and serves
the information that is appropriate enough to serve you.
With the introduction of the BigData in the market, the personalized marketing is gaining more prominence.
BLOGGING
This
is the favorite elephant-marketing platform to climb the stairs of success. For
some of the companies’ even say IBM blogging makes a big way. Only you have to
do it in the correct way and have to accept the consequences that take place. It
is better to maintain transparency to avoid any backlash from unhappy consumers
who can smell manipulation a mile away.
If
you are a big business giant, be careful about the tools like blogs, vlogs and podcasts
or get prepared to face the wrath of well-connected social network customers. Audiences
are fickle-minded, in one minute they like you and the other moment they
discard you. Many Fortune
500 companies are creating a position Blog Monitor to respond quickly
to new issues as they arise, or to correct misinformation that can damage a company
unfairly.
Corporate blogging is not so easy people. You have to handle the negative criticism in a spirited manner with positive ones. Marketers are there who uses wrong logics to start a blog. Solve the question in your mind. “Why you have started the blog?”
- May
be to maintain a good customer base or to have a better employee rapport or to improve
the products and services that you offer.
If
the answer is matches to any one of the above suggestions, then you are moving
on the right track. Still you have to prepare yourself to face many challenges.
Therefore,
it’s time to take a sip of business success once more with the old channels but
with all new strategies. Market is expanding, so revamp the techniques that you
use often, strategies never dies. All you need is to refurbish the techniques
to get a grand success.
Peek-a-boo
to this four steps to form your position in this competitive arena.
Author Bio : Moumita Dasgupta, a financial blogger and the owner of bizandfiz, shares her knowledge and expertise of various financial topics. A clear view on market, business, Forex, funds, personal finances etc. are the subjects she perfectly underlines through her articles.
04:20
Moumi
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